Kyle Tidwell is an aesthetic practice manager and marketer with over 10 years of experience in the beauty and wellness industry. He writes to help clients understand cosmetic treatments, skin health, and overall aesthetic care.

Close-up of a woman in a white robe applying niacinamide body lotion to her shoulder for moisturized skin.

What to Look for When Buying Niacinamide Body Lotion

If you’re looking to up your full-body skincare game, look no further than body creams with niacinamide. This ingredient has been used for years to boost skin hydration, reduce the signs of aging, and soothe redness and irritation.  What Is Niacinamide? Niacinamide is a form of vitamin B3. The body naturally produces niacinamide from either […]

3 min read
Woman washing her face with a foaming cleanser, wrapped in a white towel, eyes closed

Medical-Grade Skincare: What It Means & 4 Brands Worth Knowing

Finding the perfect skincare routine can feel like chasing rainbows to find a pot of gold. But all too often, the latest viral product recommendation is not quite the treasure you hope it will be. TikTok-famous products are good, but they may not be exactly what the doctor ordered.  That’s where medical-grade skincare lines come […]

3 min read
Woman applying cream to shoulder to protect and soothe irritated skin barrier.

How to Choose Skin Barrier Creams for Face and Body

Everyone goes through times where their skin feels dry, raw, flaky, and looks red or dull. Skincare products with active anti-aging ingredients or chemical exfoliants can brighten skin. But they can all leave skin dry and delicate, especially in cold dry weather. Using a barrier cream to protect skin with a layer of rich emollient […]

4 min read
Woman applying cream to sunburned chest skin

Why Does My Sunburn Itch?

Summertime means heading outdoors for picnics, hikes, or swimming at the beach. Having fun in the sun is a great way to spend time with family and friends while enjoying nature. However, too much sun — or not enough sunscreen in your skincare routine — can leave you with a sunburn by the end of the […]

4 min read
Woman in her 40s with healthy skin touches face, showing results of anti-aging skin care

The 5 Best Anti-Aging Skin Care Product for Your 40s

Getting older is a fact of life. You can’t stop the forces of time, but you can keep your skin looking its best. If you’re over 40, it’s a good time to assess your skin care as you age. You might need to change up your routine to meet your skin’s shifting requirements.  Using the […]

3 min read
Woman smiling and holding aloe vera slice for natural anti-aging skin care

The Best Natural Anti-Aging Skin Care Treatments & Products

Aging is a natural process that brings good things like wisdom and experience. It can also bring changes to your skin and hair. How you care for your aging skin to look and feel your best is a personal choice — and choice is the right word! Beauty aisles are chock-full of anti-aging skincare products. Many new products boast labels like […]

4 min read
Flat lay of skincare products, sliced citrus, and dropper showing active ingredients, illustrating serum and moisturizer layering in skincare routine

Serum or Moisturizer First? Key Skincare Routine Tips

Social media influencers all seem to have the perfect, multi-step skincare routine for a flawless, glowing complexion. You can take your pick from TikTok-famous products at every price point and combine them to build your ideal skincare routine. But once you buy the must-have products, it’s important to apply them correctly to get the maximum […]

3 min read
am skincare pm skincare

The Difference between AM and PM Skincare Routine

A personalized skincare routine based on your skin type and goals is essential for a healthy appearance. It protects your skin from damage and problems like acne, dryness, and signs of aging. However, establishing a proper routine takes time and consistency.  With numerous products available, selecting the most suitable ones for your skin type and […]

4 min read