Social media influencers all seem to have the perfect, multi-step skincare routine for a flawless, glowing complexion. You can take your pick from TikTok-famous products at every price point and combine them to build your ideal skincare routine. But once you buy the must-have products, it’s important to apply them correctly to get the maximum benefits from each one.
Serums and moisturizers are staple skincare products, and using them together can enhance their effects. Understanding how they work and which to apply first ensures that your skin gets the best results.
Serum Benefits
Serums are lightweight products that contain a concentrated amount of active ingredients. Many serums are packed with antioxidants like Vitamins C and E, which help improve skin texture and firmness. In addition, you can find serums containing skin-calming green tea, anti-aging resveratrol, and skin-brightening caffeine.1
Because serums are usually water-based and very light, they penetrate skin easily and absorb quickly.
Moisturizer Benefits
Moisturizers are heavier products that usually have a creamy texture. Some are formulated with ingredients like hyaluronic acid or ceramides to hydrate the skin and lock in moisture. Others also contain active ingredients like retinol that offer anti-aging benefits. Moisturizers for daytime use also incorporate sunscreen to provide UV protection.2
These products are typically oil-based, which enhances their moisturizing effects and helps seal in hydration after application.
Should You Apply Serum or Moisturizer First?
As a general rule, it’s best to apply lighter skincare products before heavier, textured ones. Lighter products are designed to absorb quickly, preparing the skin for additional layers of ingredients. Heavier products, on the other hand, create a protective barrier on top of the skin, sealing in the active ingredients beneath a layer of moisturizing protection.
This is particularly true for serums and moisturizers. Serums are much lighter than moisturizers and are formulated differently, making their application order crucial. Additionally, serums are water-based, while moisturizers are oil-based, causing them to repel each other. Applying a water-based serum over an oil-based moisturizer can hinder its absorption and possibly cause the moisturizer to pill, making it less effective.3
After cleansing and patting the skin dry, it’s best to apply serum first. Give the serum time to fully absorb into your skin, usually about 30 to 60 seconds. Then, apply moisturizer and facial oil if desired.
If you’re not sure which active ingredients can address your skin concerns, you can ask a dermatologist for advice. You can also learn more about serum vs moisturizer on My Skincare Routine.
SOURCES: